A blog by one of Australia's leading search specialists!

latest articles

These are a few of latest articles published on my site.

Display Advertising Overview

November 27, 2012 | 12:28 am

Display advertising is one of the oldest forms of advertising online, it’s been around since the mid to late 1990′s and while the click through [...]

Google Engage Training

October 10, 2012 | 4:18 pm

Google Engage is a portal for agencies which provides tools, training, free vouchers and more. To claim you first set of vouchers you need to watch 4 videos, here's what I learnt from them.

AdWords Sitelinks & Improved CTR

October 8, 2012 | 9:37 pm

The average click through rate (CTR), according to Google is around 2% and that's based off all the sites they have using their platform, so the data is solid!